Oved Group began its venture by founding Oved Apparel, a New York City based global leader in young men's and children's apparel. Since its establishment in 1981, Oved has swiftly solidified itself as a benchmark performer in the apparel industry. Oved Apparel's success stems from its multi-pronged business structure, in which it is able to control production from the design phase through the manufacturing process-- culminating in effective marketing and retail placement of its brands.

Oved Apparel prides itself on providing expert services in all aspects of apparel production and retail. Oved Apparel is an all-inclusive supply chain with divisions as diverse as Design, Merchandising and Product Development, Production, Retail Planning and Anaylsis, IT, Logistics, Customer Service, Licensing, and In-store Visual Design. Operating out of both its New York headquarters and its state of the art warehouse in New Jersey, Oved Apparel is able to develop its own brands as well as contribute its experience and dedication to its licensed labels.  Since 1981, Oved Apparel has amassed a large and ever-growing portfolio of world-class brands. By maintaining a dedicated full-service apparel resources division, Oved is able to produce and distribute a wide array of top-quality garments. Some of their brands include Akademiks, ecko unltd., Rocawear, Vigoss, Lee and more