Fruit of the Loom was born in 1851 when brothers Benjamin and Robert Knight bought their first mill and started producing cotton cloth and textiles in Warwick, Rhode Island. In 1871, Fruit of the Loom was registered as an official trademark, making it one of the world's oldest brands predating the invention of light bulbs, cars and telephones! Today, more than 160 years later, Fruit of the Loom is now a global underwear and casual wear business, employing more than 32,000 people worldwide. Our colorful T-shirts and underwear are known by consumers in all corners of the globe and our name is synonymous with providing quality, value and style. Staying true to their roots and close to their heritage, their collections are authentic, timeless and unmistakably Fruit of the Loom.

The client was looking for models ages 25-40 years old of specific sizes to fit the clothing. We are the only one the client is using to staff the models for the show! It is being done by Fruit of the Loom's corporate headquarters in Kentucky.

We are working directly with the Vice President of Creative for the company!