Through its history and again today, Reebok's success is based on its courage to challenge convention: developing innovative products, creating new markets and the latest athletic style. Inspired by its roots in fitness, Reebok is a global sports brand that's committed to empowering consumers to be "Fit for Life".

Reebok International Limited, a subsidiary of the German company adidas (yes, that Adidas) is a producer of athletic shoes, clothing, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. The companmy was founded in the United Kingdom and was bought by adidas in 2005. The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. With brands such as adidas, Reebok, TaylorMade, CCM Hockey and Rockport in its portfolio, the adidas Group offers a broad range of products. As a global player the adidas Group is represented in major markets all over the world. The Group comprises around 170 subsidiaries with headquarters in Herzogenaurach, Germany.  Reeboks world headquarters are located in Canton, Massachusetts.

Auditions for the campaign were held this past Saturday in Dallas, Texas.