Casting Spotlight
The Texas based company Auto America was founded on the belief that there is a better wat to buy and sell cars; with better prices, more tranparcy, and a promise to stand behind the vehicles they sell even after they leave the lot. Auto America fulfills the promise everday with their "Supremely Certified" cars and trucks.
They don't want just satisfied customers, they want them to be absolutely thrilled. They want you to walk away wondering how you ever bought a car anywhere else. That's why everything they do, from pricing structure, to the warranties provided, to a no commission sales staff, was designed to make sure you are overjoyed, content, and yes, unbelievably satisfied with your new set of wheels!
The client was interested in male talent between the ages of 25 and 35 years old to portray car buyers and female talent between the ages of 25 to 38 to play a Customer Service Representative.